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We generally recommend a mix of text links and image banners. Advertising copy, email templates and vouchers can also be useful, but text links and banners are the basics.
Tips and background information for merchants on creating and managing successful affiliate programmes.
01Oct
Affiliate Program Creatives: What Publishers Can Put to Use
A publisher wants to recommend your product in a guide. You’ve uploaded banners in ten sizes, but the only affiliate link goes to your homepage. For that guide, a link to the product itself would be more useful. The materials you provide should reflect where and how publishers plan to feature your offer.05Jul
Launching an Affiliate Program: What Publishers Want to Know Before Applying
Before applying to your affiliate program, publishers want to know whether your offer fits their audience and how the partnership will work day to day. A good program description gives them enough detail to decide what they can promote, how they’ll earn commission, and which rules apply.05Jul
Graphic design meets marketing: making an impact with creative banners
Graphic design and marketing go hand in hand. Creative advertising banners can bring a brand to life and draw potential customers' attention to an offer. Discover how appealing, memorable designs can help you achieve your marketing goals.15Jan
A varied selection of creatives is the foundation of a successful affiliate programme
Many merchants are new to affiliate marketing, so we regularly receive questions about creatives and what is needed to launch a successful affiliate programme.We generally recommend a mix of text links and image banners. Advertising copy, email templates and vouchers can also be useful, but text links and banners are the basics.