ADCocktail Affiliate Blog

News from the world of affiliate marketing





Home / Category: Merchants – Advertisers

Useful information for advertisers, merchants and affiliate programme operators.

11Nov

HeadAds with a new look: now available in Classic

Our HeadAds have a new look. You can now also book them in the Classic area of your merchant account.

HeadAds are short text ads displayed at the top of participating publishers' websites, where visitors can see your message as soon as they arrive.

With a HeadAd, you have just a few words to explain your offer. Tell your audience how they will benefit and what to expect after clicking. To try the format, select it when booking your next Classic campaign.

01Oct

Affiliate Program Creatives: What Publishers Can Put to Use

A publisher wants to recommend your product in a guide. You’ve uploaded banners in ten sizes, but the only affiliate link goes to your homepage. For that guide, a link to the product itself would be more useful. The materials you provide should reflect where and how publishers plan to feature your offer.


25Sep

Advertisers: please check your tax details

We have updated the way ADCocktail collects tax details. Many advertisers therefore need to submit their tax status again, even if they previously provided tax information.

Your current details help us apply the appropriate VAT treatment to invoices for advertising credit. Your billing address and whether you use your account as a private individual or a business are particularly relevant.


05Jul

Launching an Affiliate Program: What Publishers Want to Know Before Applying

Before applying to your affiliate program, publishers want to know whether your offer fits their audience and how the partnership will work day to day. A good program description gives them enough detail to decide what they can promote, how they’ll earn commission, and which rules apply.


29Nov

Reduced prices in the Special area

Dear advertisers,

We have adjusted and restructured the base booking rates in the Special area. This means discounts of up to 30% on some rates.

As always, you can contact us through the ticket system or by email if you have questions.



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