01Oct
Affiliate Program Creatives: What Publishers Can Put to Use
A publisher wants to recommend your product in a guide. You’ve uploaded banners in ten sizes, but the only affiliate link goes to your homepage. For that guide, a link to the product itself would be more useful. The materials you provide should reflect where and how publishers plan to feature your offer.Text links for guides, comparisons, and newsletters
A text link lets publishers mention an offer exactly where it fits. A review usually needs a link to the featured product. A roundup covering several models may be better served by a category page. Give publishers both options where possible. Offer short copy suggestions they can adapt to their content. “Browse backpacks for multi-day hikes” tells readers more about where the link leads than “Click here.”
Banners for placements publishers actually use
Ask your publishers which ad placements they have available. A sidebar banner has different requirements from one that appears between paragraphs on a phone. Check each banner at the size readers will see it. Are the offer, brand, and call to action still easy to make out? Make sure the link also takes readers to the page the banner promises.
If you’d like custom banners for your affiliate program, you can have them made by BannerExpress.de (affiliate link).
Add materials for specific uses
If publishers regularly compare products, product images and up-to-date product information can save them time. Tell them which images they’re allowed to use. For a newsletter, a short piece of copy and a relevant link may be enough if the program allows that channel. If you provide discount codes, include the code, the dates it’s valid, and the conditions so publishers can describe the offer accurately.
Keep links and promotions up to date
When a product is discontinued or a promotion ends, review the materials that go with it. Remove expired banners from the available selection and let publishers know if they need to update links or copy they’ve already published. For limited-time offers, include the end date so publishers can plan when to feature them.
Where to start
Start with links to your main products or categories, a few short copy suggestions, and banners for the placements your publishers have available. Once the first pieces are live, ask what they used and what was missing. Their answers can guide what you provide for the next campaign.