15Jan
A varied selection of creatives is the foundation of a successful affiliate programme
Many merchants are new to affiliate marketing, so we regularly receive questions about creatives and what is needed to launch a successful affiliate programme.We generally recommend a mix of text links and image banners. Advertising copy, email templates and vouchers can also be useful, but text links and banners are the basics.
The standard formats used by most affiliates include:
468 × 60 pixels — full-size banner
120 × 600 pixels — skyscraper
160 × 600 pixels — wide skyscraper
300 × 250 pixels — medium rectangle
728 × 90 pixels — leaderboard
234 × 60 pixels — half-size banner
Banners can be static, such as JPG, or animated, such as GIF. Supported file types are JPG, JPEG, PNG and GIF.
Good text links describe your product or shop with a short promotional message. A length of 50–125 characters helps publishers use them effectively. We recommend offering several text links of different lengths.