ADCocktail Affiliate Blog

News from the world of affiliate marketing





13Jun

Updated affiliate reporting

Dear publishers, we have added more figures to Affiliate reporting. Following many requests, CR and CPC are now included.

CR, the conversion rate, is the percentage of events relative to clicks: the combined number of leads and sales per 100 clicks.

CPC shows the average value of a click in euros based on the total value of leads and sales. It therefore represents average revenue per click.



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